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Research

August 15, 2023

Sabre/Google Generative AI Hackathon – July 2023

Sabre has a long history of developing data-driven solutions and has already introduced, in partnership with Google, Sabre Travel AI, a technology that learns continuously from consumer behavior. This article continues that tradition as we explore...
May 10, 2023

Five AI/ML use cases that help airlines drive revenue – Part 2

By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs In Part 1 of this three-part series looking at advanced AI/ML applications for airlines, we explored the...
September 15, 2022

AGIFORS Names Sabre’s Richard Ratliff as Fellow at 62nd Annual Symposium

Yesterday evening in Toulouse, France, the Airline Group of the International Federation of Operational Research Societies (AGIFORS) named Richard Ratliff, Executive Scientist – Sabre Labs, as an AGIFORS Fellow at its 62nd Annual Symposium. AGIFORS is...
May 5, 2022

Mapping travels new normal: Sabre survey reveals summer 2022 travel trends

Vacation season is just around the corner. To glean insight into the travel industry recovery landscape as the busiest travel season of the year approaches, Sabre recently conducted both quantitative and qualitative surveys with airlines and...
March 30, 2020

Offer Management – Optimizing Airline Ancillary Bundles Based on Customer Preferences Part 2 of 3: Recommendation and offer engines

This article is the second of a three-part series on optimizing airline ancillary bundles based on customer preferences. Part one discussed data collection and customer segmentation methods. In this section, we will cover recommendation and offer...
January 23, 2019

Sabre reveals consumer trends to shape guest expectations in 2019 and beyond

Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today released a study in partnership with TrendWatching, global consumer trends and insights experts, which reveals the top consumer trends that will shape...
April 3, 2018

Three technology trends that will define the future of travel

Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, has released the Sabre Labs 2018 Emerging Technology Report, its latest technology forecast focused on evolving technologies and trends that will impact travel...
October 27, 2017

Europeans spend longer searching for flights than they do experiencing them

Today’s travellers spend an average of 3.5 hours finding the perfect flight – often longer than the flight itself – according to a consumer poll from global travel technology company, Sabre Corporation (NASDAQ: SABR). The results...
July 24, 2017

From on-demand champagne to mountaintop yoga class, new concepts of luxury are changing what high-end travelers expect

SOUTHLAKE, Texas – July 24, 2017 – As the world’s ideas of wealth and status change, travelers’ ideas of luxury are changing to match. High-end travelers increasingly choose subtle indulgence over flashy logos and conspicuous consumption....
July 12, 2017

Sabre creates an AI-powered chatbot using Microsoft’s intelligent and natural language services

SOUTHLAKE, Texas – July 12, 2017 – Sabre Corporation, a leading technology provider to the global travel industry, announces the development of an AI-powered chatbot that leverages Microsoft Bot Framework and Microsoft Cognitive Services, a set...
January 26, 2017

Polarisation of the Asian Traveller

A study released today by Sabre Corporation (NASDAQ: SABR), a leading technology company serving the global travel industry, reveals a series of highly contrasting traveller preferences behind the growing Asian Pacific travel market. Four out of...